“Adipurush,” the highly anticipated retelling of the epic Ramayana, experienced a significant drop in its box office collection, earning only Rs 35 crore on its fourth day of release.
The film’s Monday figures were considerably lower than its opening weekend earnings, which amounted to Rs 140 crore on day one, followed by Rs 100 crore each on day two and three. The production banner T-Series claimed that the total collection of “Adipurush,” starring Prabhas and Kriti Sanon, currently stands at Rs 375 crore gross globally.
However, the film has faced criticism for its dialogue, colloquial language, and visual effects. Trade analyst Taran Adarsh noted that the film’s collection “collapsed” on Monday due to negative word-of-mouth. “After a strong opening weekend, #Adipurush COLLAPSES on Monday. #Hindi version. #India biz,” he tweeted.
According to a report by Box Office India, “Adipurush” witnessed a drop of around 78 percent on Monday. The film’s nett collection for the first four days amounted to approximately Rs 112 crore, with the movie earning Rs 105 crore nett during the opening weekend but only Rs 7.5 crore nett on Monday.
In response to the backlash, the film’s dialogue writer, Manoj Muntashir Shukla, announced on Sunday that the makers would “revise some of the dialogues,” and the changes would be incorporated into the movie within a week.
“Adipurush” is produced by Krishan Kumar, Om Raut, Bhushan Kumar, Prasad Sutar, and Rajesh Nair of Retrophiles, as well as Pramod and Vamsi of UV Creations.
The movie has been released in Telugu, Kannada, Malayalam, and Tamil. Distributor-exhibitor Akshay Rathi, who owns theaters in Chhattisgarh, Maharashtra, and Madhya Pradesh, revealed that “Adipurush” has experienced a 65 percent reduction in business at the ticket window.
“The audience has a mind of its own, and we have to respect it. The drop is because people have not liked the film, which is unfortunate. There has been a drop of 65 to 70 percent,” Rathi told PTI. He expressed hope that “Adipurush” would find a new audience after the dialogue revisions are included in the film.
Vishek Chauhan, an exhibitor from Bihar, claimed to have witnessed a 50 percent decline in business due to the negative reaction to “Adipurush.” He believes that altering a few dialogues will not significantly impact the film’s box office earnings.
“The reports about the film are bad, people are not liking it. If people would have liked it, it would have been a historic blockbuster. The film has flaws; it is not a good film. By changing a few dialogues, it won’t make much of a difference,” Chauhan said.