The fashion brands which attempt to use captions and models and dress collections to promote themselves ahead of festive season are also under scanner for going overboard and this time it is an apparel brand ‘Fabindia’ which ended sparking a controversy as BJP Yuva Morcha President and Bengaluru MP Tejasvi Surya alleged ‘defacing’ Hindu festivals.
Surya took to twitter against the apparel brand using models without Hindu community’s customary attire during festivals and also using captions that suit the festivals of another community.
Deepavali is not Jash-e-Riwaaz.
This deliberate attempt of abrahamisation of Hindu festivals, depicting models without traditional Hindu attires, must be called out.
And brands like @FabindiaNews must face economic costs for such deliberate misadventures. https://t.co/uCmEBpGqsc
— Tejasvi Surya (ಮೋದಿಯ ಪರಿವಾರ) (@Tejasvi_Surya) October 18, 2021
Surya not just took objection to the abrahamisation of Hindu festivals but also hinted at boycotting Fabindia products.
The social media warriors soon swung into action and many started to retweet and also left comments.
Echoing solidarity with Surya for the boycott of Fabindia products, many followers also tweeted expressing the same views.
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