Indus Scrolls English
  • Home
  • News
    • National
    • International
    • Regional
    • Sports
    • Science
    • Environment
  • Opinion
  • Culture
    • Temples
    • Ayurveda
    • Art
    • Festivals
    • Books
    • Astrology
    • Literature
    • History
  • Religion
    • Our Gurus
    • Hinduism
    • Islam
    • Christianity
  • Lifestyle
    • Health
    • Yoga
    • Fashion
    • Travel
    • Cuisine
  • Technology
  • Entertainment
  • Economy
  • Video
No Result
View All Result
  • Home
  • News
    • National
    • International
    • Regional
    • Sports
    • Science
    • Environment
  • Opinion
  • Culture
    • Temples
    • Ayurveda
    • Art
    • Festivals
    • Books
    • Astrology
    • Literature
    • History
  • Religion
    • Our Gurus
    • Hinduism
    • Islam
    • Christianity
  • Lifestyle
    • Health
    • Yoga
    • Fashion
    • Travel
    • Cuisine
  • Technology
  • Entertainment
  • Economy
  • Video
No Result
View All Result
Indus Scrolls English
No Result
View All Result
Home Lifestyle Health

Baby formula industry is misleading mothers: WHO

Indus Scrolls Bureau by Indus Scrolls Bureau
April 30, 2022
in Health
Share on FacebookShare on TwitterWhatsAppTelegram

Formula milk companies are paying social media platforms and influencers as part of their digital marketing techniques designed to influence the decisions new families make on how to feed their babies, the World Health Organisation has found.

In a new report titled ‘Scope and impact of digital marketing strategies for promoting breast-milk substitutes’, the WHO noted that the formula milk industry, — valued at some $55 billion — has been gaining direct access to pregnant women and mothers at some of the most vulnerable moments in their lives.

The WHO revealed that formula milk companies buy or collect personal information and send personalized promotions to newly-pregnant women and mothers using tools like paid social media influencers, mobile applications, promotions and contests, virtual support groups or ‘baby-clubs’ and advice forums or services

The report is based on research carried out between January and June 2021 during which around 4 million social media posts on infant feeding were analyzed and sampled. Through a commercial social listening platform, it was found that such posts reached around 2.47 billion people and earned more than 12 million likes, shares or comments.

The report also relied on a multi-country study that showed how misleading marketing reinforces myths about breastfeeding and breast milk and undermines women’s confidence in their ability to breastfeed successfully.

The WHO said that ‘pervasive marketing has led to an increase in the purchase of breast-milk substitutes and therefore dissuading mothers from breastfeeding exclusively as recommended by WHO.’

Dr Francesco Branca, Director of the WHO Nutrition and Food Safety department, underlined that the promotion of commercial milk formulas should have been terminated decades ago.

“The fact that formula milk companies are now employing even more powerful and insidious marketing techniques to drive up their sales is inexcusable and must be stopped,” Dr Francesco said.

Despite clear evidence that exclusive and continued breastfeeding is a key determinant of improved lifelong health for children, women and communities, far too few children are breastfed as recommended. If current formula milk marketing strategies continue, that proportion could fall still further, boosting companies’ profits, the WHO said.

While calling on the baby food industry to end exploitative formula milk marketing, the WHO has asked governments to protect new children and families by enacting, monitoring and enforcing laws to curtail any form of promotion of formula milk products.

Author

  • Indus Scrolls Bureau

    View all posts

ShareTweetSendShare

Related News

IIT-Madras develops ‘Pivot’ – AI tool to predict cancer-causing genes
Health

Kerala introduces door-to-door screening for cancer

Study says Covid infection may increase risk of Parkinson’s disease
Health

Study says Covid infection may increase risk of Parkinson’s disease

Increasing diabetes cases: ICMR issues guidelines
Health

Increasing diabetes cases: ICMR issues guidelines

Researchers discover drug which completely cures cancer; 100% success in the experiment
Health

Researchers discover drug which completely cures cancer; 100% success in the experiment

World must remove a billion tonnes of CO2 by 2025 to meet the Paris Accord target
Health

Study says air pollution linked to higher risk of severe COVID-19

Do you have cancer? Check these symptoms!
Health

Experts ask govt to focus on preventive measures to curb cancer cases

Discussion about this post

Gold smuggling case: 230 kg smuggled to Kerala, NIA begins Hunt for remaining 200 kg gold

1,720 kg of smuggled gold seized in Kerala in last 4 yrs, evaded could be 10 fold, say officials: Where is this money going? 

530 title deeds issued illegally in Kerala’s Moonnar to be cancelled

Kerala excludes residential areas, farmlands from ESZ; issues order

Investigation on KIIFB: Panic Kerala MLAs approach high court against ED

Investigation on KIIFB: Panic Kerala MLAs approach high court against ED

Mexico to submit proposal to UN to create a commission, made up of three world leaders, including PM Modi

Mexico to submit proposal to UN to create a commission, made up of three world leaders, including PM Modi

Walayar minor’s suicide case: Court rejects CBI’s charge sheet, orders re-investigation

Walayar minor’s suicide case: Court rejects CBI’s charge sheet, orders re-investigation

Kerala now says it can’t take up the responsibility for salary crisis in KSRTC that collapsed due to mismanagement of govt

Amid severe financial crisis, KSRTC spends lakhs for painting the buses

Mayor who attended RSS’s Balagokulam programme in Kerala receives scathing attack

Kerala Mayor who attended RSS plead guilty in front of CPM leadership

Kerala Finance minister blames Congress for starting ‘consultancy raj’ in Kerala

ED action on KIIFB case: Kerala former finance minister approaches High Court seeking to prohibit further investigation

Elephant gives birth to rare white calf: VIDEO

Elephant gives birth to rare white calf: VIDEO

Stop all forms of violence immediately or be prepared to face consequences, says Sri Lankan military to protestors 

Anti-govt protests in Sri Lanka end after 123 days

  • Support Us
  • Our Projects
  • Our Mission
  • Contact Us

©Copyright Indus Scrolls. Tech-enabled by Ananthapuri Technologies

No Result
View All Result
  • Home
  • News
    • National
    • International
    • Regional
    • Sports
    • Science
    • Environment
  • Opinion
  • Culture
    • Temples
    • Ayurveda
    • Art
    • Festivals
    • Books
    • Astrology
    • Literature
    • History
  • Religion
    • Our Gurus
    • Hinduism
    • Islam
    • Christianity
  • Lifestyle
    • Health
    • Yoga
    • Fashion
    • Travel
    • Cuisine
  • Technology
  • Entertainment
  • Economy
  • Video

©Copyright Indus Scrolls. Tech-enabled by Ananthapuri Technologies