Making of a brand called ‘Swami Ramdev’

Renowned yoga guru Baba Ramdev performs Yoga exercises before going on a hunger strike with his followers in New Delhi, India, Saturday, June 4, 2011. Ramdev along with tens of thousands of his followers started an indefinite hunger strike in the Indian capital to protest against corruption and what he says is the Indian government's inaction in bringing back black money stashed abroad. (AP Photo)

Yoga Guru shares his story in his autobiography, My Life, My Mission

Penguin is coming out with Yoga guru Swami Ramdev’s autobiography. Titled My Life, My Mission, the book is written along with senior journalist Uday Mahurkar. The book is due to release in August 2019.

A gripping tell-all about one of the most successful household names in India, My Life, My Mission addresses the major controversies, turning points and achievements of Swami Ramdev’s life. In this book, Swami Ramdev chronicles his life along with co-author Uday Mahurkar and tells readers about his journey from a small village in Haryana to the international stage.

A story of transforming a vision into a reality, it also highlights the journey Swami Ramdev’s venture, Patanjali Group of Institutions, to becoming a multibillion corporation and is considered one of the fastest growing company in FMCG in India with a turnover of about Rs 12,000 crore.

Commenting on the publication of his life story, Swami Ramdev says, “I am delighted that my autobiography My Life, My Mission is ready for publication. I hope readers, fans, and followers from across the world will read it and be a part of my journey. I would like to thank my co-author eminent journalist Uday Mahurkar for helping me write my story and my publisher Milee Ashwarya from Penguin Random House India for publishing the book.”

This autobiographical account uncovers the trials, tribulations and triumphs of his life and provides insights into his childhood, his passion for yoga and good health, his friends and foes, and the Swadeshi campaign he spearheaded. A story of transforming a vision into a reality, it also highlights the journey Swami Ramdev’s venture, Patanjali Group of Institutions, to becoming a multibillion corporation and is considered one of the fastest growing company in FMCG in India with a turnover of about Rs 12,000 crore.

Co-author Uday Mahurkar says, “It was an experience of a lifetime co-authoring this book with Swami Ramdevji and being witness to his extraordinary journey. Few people have made as much difference to the lives of the people in independent India as him. I would like to thank him and my publisher Milee Ashwarya for this great opportunity.”

Milee Ashwarya, publisher, says, “After a few years of hard work and perseverance My Life, My Mission by Swami Ramdev and Uday Mahurkar is ready for publication.  I feel delighted and excited today as we launch the pre-order of the book that captures the journey of Swami Ramdev from a village boy to a global icon. I would like to thank Swami Ramdev for giving us the opportunity to publish the book, and to Uday Mahurkar without whose tireless efforts the book would never have happened.”

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