Achayans Gold, a jewellery group, which gives lakhs in advertising revenue to KSRTC, withdrew from the agreement with the transport corporation following the brutal assault of KSRTC Kattakada depot staff against a man who came with his daughter to renew her concession ticket.. Shinil Kurian, manager of the Kottayam-based jewellers, told Kerala Kaumudi Online that the incident caused a lot of pain.
“After watching the heart-wrenching video, our MD Tony took the decision to cancel the advertising agreement with KSRTC. Achayans’ way is to stand with the people. Moreover, the jewellery group has also decided to give a part of the amount paid to KSRTC to the family of the girl who was assaulted by the employees. This will be provided as a travel allowance for four years”, Shinil said.
Shinil Kurian said that Tony Varkichan, Managing Director of Achayans Group, will visit the girl’s house and hand over the amount today.
Achayans Group pays Rs 180,000 per month to KSRTC for advertising on 20 buses. This has been going on for the past six months. They were about to renew a three-month contract. Shinil Kurian also stated that if KSRTC give signs they are getting better, the jewellers will reconsider giving an advertisement.
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