Government Launches ”Food Safety Mitra” Scheme for Scaling up ”Eat Right India” Movement

Union Minister for Health and Family Welfare Dr Harsh Vardhan, on the occasion of World Food Day, launched Food Safety Mitra Scheme, Eat Right Jacket and Eat Right Jhola. Addressing a gathering in New Delhi today, he said, Eat Right India and Fit India Campaign can prove to be a big success with the right strategy and implementation. The Minister urged people to reduce ghee, salt and ghee in food.

Food Safety and Standards Authority of India (FSSAI) has introduced scheme of Food Safety Mitra (FSM) through which it plans to engage motivated individuals with the food safety ecosystem at ground level. A FSM is an individual professional certified by FSSAI who assists in compliances related to FSS Act, Rules & Regulations with three avatars- Digital Mitra, Trainer Mitra and Hygiene Mitra depending upon their respective roles and responsibilities. During the event, the Minister also launched Eat Right Jhola which is a reusable, washable and bio-degradable bag.

Eat Right Smart Jacket has been introduced to giving an identity to FSSAI staff to ensure transparent inspection. It’s embedded with an RFID tag and QR code. It is linked to software to capture entry of inspection staff into the premise for monitoring.

Speaking at a separate event in New Delhi, Chief Economic Advisor Dr Krishnamurthy Subramanian called upon people to avoid wastage of food and feed the poor and hungry instead. He said behavioural economics is very important for Eat Right India campaign.

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