In an inspiring testament to breaking age barriers, Seventy-two-year-old Viji Venkatesh is making significant strides both in the realm of cancer care and the silver screen. As the Region Head for India and South Asia at The Max Foundation, Venkatesh has been a pivotal force in India’s cancer care community, bringing an impressive 35 years of experience to the forefront of the fight against cancer.
A Legacy of Leadership in Cancer Care
Since joining The Max Foundation in 2002, Venkatesh has been instrumental in spearheading critical programs aimed at providing accessible cancer treatment to those in need. She has led the administration of the Glivec International Patient Assistance Program (GIPAP), ensuring that patients across India and South Asia receive necessary medications regardless of their financial constraints. Additionally, her leadership in the Novartis Oncology Access (NOA) Program has expanded access to cutting-edge cancer therapies, underscoring her commitment to enhancing patient outcomes.
Advocacy Without a Personal Battle
Remarkably, Venkatesh emphasizes that her drive to advocate against cancer is not born from a personal cancer story. “I didn’t need a cancer story to advocate on fighting against the disease,” she shares, highlighting her intrinsic motivation to make a difference. Her unwavering dedication has not only transformed countless lives but also set a benchmark for leadership in non-profit organizations dedicated to healthcare.
Cinematic Debut: A New Chapter at 72
Breaking age barriers further, Venkatesh ventured into the world of cinema last year, making her debut in the critically acclaimed film ‘Paachuvum Albuthavilakkum’ (translated as Pachu and the Magic Lamp). Starring alongside renowned actor Fahadh Faasil and under the direction of Akhil Sathyan, Venkatesh’s performance has been lauded for its depth and authenticity. Her foray into acting at 72 serves as an empowering example that age is no barrier to pursuing new passions and challenges.
Inspiring the Next Generation
Venkatesh’s dual role as a leader in cancer care and an actress resonates deeply within the community, inspiring individuals of all ages to pursue their ambitions fearlessly. Her story underscores the importance of lifelong learning and the courage to embrace new opportunities, regardless of age.
Looking Ahead
As Venkatesh continues to lead impactful programs at The Max Foundation, her cinematic journey promises to bring more stories of resilience and hope to the audience. Her multifaceted contributions exemplify how dedication and passion can transcend conventional boundaries, paving the way for a more inclusive and dynamic society.
“I am deeply fond of social media, recognizing it as a powerful and efficient platform. As someone who works closely with individuals across diverse communities, I find it invaluable for amplifying voices, spreading awareness, and fostering meaningful connections.”
Viji Venkatesh’s remarkable achievements serve as a beacon of inspiration, demonstrating that age is merely a number when it comes to making meaningful contributions and embracing new horizons.
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