Although tech giant Google has removed viral Indian app that helps people to remove Chinese-origin apps from mobiles, campaign against Chinese goods has gained momentum. Social activist Sonam Wangchuk’s ‘patriotic’ call to remove Chinese apps to teach China a lesson through ‘wallet’ has struck a chord with people across the country.
Interestingly, Amul has come out with an advertisement ‘Exit the Dragon’ that sought to focus on Prime Minister Narendra Modi’s call for “Atmanirbharta (self-reliance)” and the rising anti-Chinese sentiments. The Amul girl is seen saving her country by fighting a dragon, behind which a logo of the Chinese video-sharing mobile application TikTok can also be seen. The creative also reiterates in bold letters that Amul is “Made In India”.
Reports from Metros and other cities across the country suggest that traders in large numbers are refusing to keep any Chinese products in their shops. In housing colonies too, campaign against Chinese goods is gaining momentum. The campaign has seen a rise in the past days with regard to both online sales also. Social media trends and hashtags have reportedly swayed consumer behaviour significantly too, with the calls for banning Chinese applications, goods, and services getting louder by the day.
Meanwhile, Chinese have started aggressively pushing ‘Made-in-China.com’ app through digital platforms. The app — that seeks to showcase a whole range of products made in China — is available on Android and iOS platforms. It is an online B2B trade marketplace which enable people to ‘buy products from Chinese suppliers, get wholesale prices’.
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