Amidst lockdown DD makes a return to people’s hearts

With the re-broadcast of its old iconic serials on DD National and DD Bharati during the lockdown, Doordarshan has again reinforced its position in the heart of Indians as the National Broadcaster.

According to a recent report by Broadcast Audience Research Council India (BARC), Doordarshan has achieved its objective to help people keeping themselves at home, by broadcasting the old classics. According to BARC, the re-telecast of RAMAYAN, garnered the highest ever rating for a Hindi GEC show since 2015 when BARC started measuring TV audience.

In the wake of the countrywide lockdown for 21 days to deal with COVID-19 outbreak, the Public Service Broadcaster had decided to re-telecast the mythological serial of the ‘Ramayana’ and ‘Mahabharat’. Some of its other famous serials like Shaktimaan, Shriman Shrimati, Chanakya, Dekh Bhai Dekh, Buniyaad, Circus and Byomkesh Bakshi on DD National. Along with Mahabharat, it has also introduced Alif Laila, Upanishad Ganga on DD Bharati.

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